There’s a lot of activity collecting data about how employees are feeling right now. Pulse surveys and wellbeing surveys and mental health surveys are in fashion. That’s great. I’m a massive supporter of those type of initiatives.
But is the data you’re collecting actually valuable? And for who?
Is it valuable for you as a business leader because it’s important you know about how your people are feeling?
Or is it valuable for your staff because they know that by sharing their opinions and views, things are going to change for the better?
Hopefully both of course.
Bud sadly, this isn’t always the case.
Far too many of these types of data collection projects are just that… data collection.
The survey launches in a blaze of publicity. People take part. The leaders see the results. The results are shared with the staff. So far, so good. But then nothing. A vacuum. Nothing happens, nothing changes, nothing gets better.
What. A. Waste.
A waste of your own time designing the questions and working out how to use SurveyMonkey.
A waste of the senior team’s time in reviewing the questionnaire and signing it off.
A waste of your staff’s time in filling out the survey and crafting their write-in answers to the open questions.
And because it’s a waste of time, you know what’ll happen the next time you go to them with another pulse survey to ask some more questions.
They’ll likely ignore it.
Not everyone will. Some people will still take part. But it’s highly likely it’ll be fewer than last time. You will have lost some of their goodwill. You will have lost some their enthusiasm for this type of work.
You’ve achieve the exact opposite of the very thing this work was designed to do (ie. raise levels of employee interaction and engagement).
This is very avoidable.
Here’s the rule.
Only do this type of work if you are absolutely committed to and able to take action on the results.
This doesn’t have to be revolutionary change, it may only be a small tweak to a process or a series of tweaks. That might be all that is needed.
Don’t do nothing with your survey data. Just do something.Back