Survey Types and Methodologies

Your survey could be;

  • Census survey - a longer questionnaire distributed to all of your people usually annually or every two years
  • Pulse survey - a shorter questionnaire but at more regular intervals
  • Sample survey - sent only to a cross-section of your people to investigate a localised issue

We use the following methodologies;

  • Online surveys (which automatically adapt to work the respondent's device - PC, tablet or Smartphone)
  • Paper-based questionnaires
  • Mixed online + paper projects
  • Qualitative research - focus / discussion groups and workshops
  • ... and others (but much less often)

Survey Blueprint Strategic Analysis Taking Action Back